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Steve Jobs [English]
Steve Jobs 42 [Eng] ** PDF Print E-mail

CHAPTER FORTY-TWO
LEGACY
The Brightest Heaven of Invention
At the 2006 Macworld, in front of a slide of him and Wozniak from thirty years earlier
FireWire

His personality was reflected in the products he created. Just as the core of Apple’s philosophy, from the original Macintosh in 1984 to the iPad a generation later, was the end-to-end integration of hardware and software, so too was it the case with Steve Jobs: His passions, perfectionism,  His personality was reflected in the products he created. Just as the core of Apple’s philosophy, from the original Macintosh in 1984 to the iPad a generation later, was the end-to-end integration of hardware and software, so too was it the case with Steve Jobs: His passions, perfectionism,  demons, desires, artistry, devilry, and obsession for control were integrally connected to his approach to business and the products that resulted.

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CHAPTER FORTY-ONE
ROUND THREE
The Twilight Struggle
Family Ties

Jobs had an aching desire to make it to his son’s graduation from high school in June 2010. “When I was diagnosed with cancer, I made my deal with God or whatever, which was that I really wanted to see Reed graduate, and that got me through 2009,” he said.

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CHAPTER FORTY
TO INFINITY
The Cloud, the Spaceship, and Beyond
The iPad 2

Even before the iPad went on sale, Jobs was thinking about what should be in the iPad 2. It needed front and back cameras—everyone knew that was coming—and he definitely wanted it to be thinner.

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CHAPTER THIRTY-NINE
NEW BATTLES
And Echoes of Old Ones
Google: Open versus Closed

A few days after he unveiled the iPad in January 2010, Jobs held a “town hall” meeting with employees at Apple’s campus. Instead of exulting about their transformative new product, however, he went into a rant against Google for producing the rival Android operating system.

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CHAPTER THIRTY-EIGHT
THE iPAD
Into the Post-PC Era
You Say You Want a Revolution

Back in 2002, Jobs had been annoyed by the Microsoft engineer who kept proselytizing about the tablet computer software he had developed, which allowed users to input information on the screen with a stylus or pen.

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CHAPTER THIRTY-SEVEN
ROUND TWO
The Cancer Recurs
The Battles of 2008

By the beginning of 2008 it was clear to Jobs and his doctors that his cancer was spreading. When they had taken out his pancreatic tumors in 2004, he had the cancer genome partially sequenced. That helped his doctors determine which pathways were broken, and they were treating him with targeted therapies that they thought were most likely to work.

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CHAPTER THIRTY-SIX
THE iPHONE
Three Revolutionary Products in One
An iPod That Makes Calls

By 2005 iPod sales were skyrocketing. An astonishing twenty million were sold that year, quadruple the number of the year before. The product was becoming more important to the company’s bottom line, accounting for 45% of the revenue that year, and it was also burnishing the hipness of the company’s image in a way that drove sales of Macs.

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CHAPTER THIRTY-FIVE
ROUND ONE
Memento Mori
Cancer

Jobs would later speculate that his cancer was caused by the grueling year that he spent, starting in 1997, running both Apple and Pixar. As he drove back and forth, he had developed kidney stones and other ailments, and he would come home so exhausted that he could barely speak.

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CHAPTER THIRTY-FOUR
TWENTY-FIRST-CENTURY MACS
Setting Apple Apart
Clams, Ice Cubes, and Sunflowers

Ever since the introduction of the iMac in 1998, Jobs and Jony Ive had made beguiling design a signature of Apple’s computers. There was a consumer laptop that looked like a tangerine clam, and a professional desktop computer that suggested a Zen ice cube.

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CHAPTER THIRTY-THREE
PIXAR’S FRIENDS
. . . and Foes
A Bug’s Life

When Apple developed the iMac, Jobs drove with Jony Ive to show it to the folks at Pixar. He felt that the machine had the spunky personality that would appeal to the creators of Buzz Lightyear and Woody, and he loved the fact that Ive and John Lasseter shared the talent to connect art with technology in a playful way.

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LIBERTYVILLE, Ill. – Feb. 3, 2012 - Motorola Mobility, Inc. today announced that it has recently learned that approximately 100 out of a batch of 6,200 Motorola XOOM™ Wi-Fi tablets that were refurbished by Motorola Mobility may not have been completely cleared of the original owner's data prior to resale.


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