13. Showtime
As 2005 began, Steve was riding on top of the world. Sales 1 figures for the iPod were way ahead of expectations, a fact that he would reveal at the annual MacWorld Expo in San Francisco. He had apparently beaten back pancreatic cancer, which, ironically, would claim his original adversary over the Macintosh-Jef Raskinonly a month later.

12. Clash of the Titans
[Steve Jobs] gets his face on Time magazine, he's loved by Wall Street. He'd be a perfect guy to take over Disney.
-A Disney executive
The essence of the clash between Steve Jobs and Michael Eisner was revealed in one moment of the Pixar-Disney partnership. Shortly before Finding Nemo was released in 2003, Eisner met with the Disney board of directors and offered a prediction: Pixar was headed for a "reality check."

11. iPod, iTunes,
Therefore I Am
Somebody finally got it right.
-Dr. Dre
Only after Apple had come up for air from the hurry-up project to stake out a place in the digital music files area did Steve and his team start to look more closely at the music field. While some people downloaded music to play on their computers, others loaded the songs onto their Rios and listened while driving, shopping, or jogging.

10. Breaking New Ground
Apple is a team sport.
-Steve Jobs
Casting about for a new role that would set Apple apart, Steve came to see that getting an Internet angle for the Macintosh needed to be a top priority. As he surveyed the ruins of Apple, he realized that he had to catch the Internet wave among consumers. Since the beginning, Apple had touted its ease of use; it wasn't much of a leap to combine that ease of use with the Internet. The company had to deliver a new kind of consumer computer.

PART THREE
Defining the Future
9. Mogul
I think Pixar has the opportunity to be the next Disney-not replace Disney-but be the next Disney.
-Steve Jobs
In the late fall of 1995, as the Pixar IPO approached, Steve had once again helped to set a pattern, even though he couldn't have known it at the time.

Nonetheless, Jean-Louis, who had proclaimed no interest in the money, sent in an offer to sell his company in exchange for shares representing 15 percent of Apple. Gil did a little mental arithmetic: the figure came to about $500 million.

8. Icon
Steve was onstage by himself and Silicon Valley was there to pay him homage.
-Julie Pitta, Forbes
As the release date for Toy Story approached, the Pixar team 4 tried to ignore the pressure of expectations from the drum-beating Disney promotion machine. Peter Schneider was declaiming, "In my heart, I know it's a great movie. It is really, really, really funny.

Now that negotiations were moving ahead, Steve flew to Burbank from time to time to sit down with Jeffrey Katzenberg and go over details of the contract. On a chartered aircraft? No way; he wasn't spending money frivolously at this point. He flew Southwest, standing in line like any tourist or businessman on a budget.

7. Master of Ceremonies
We've found that when the technology is strong, it inspires the artists. And when the artists are strong, they challenge the technology.
-Ed Catmull
'For someone who had attended only one year of college and without actually showing up in a classroom very often, at that-the idea of being invited to lecture at one of the nation's great universities had unmatched appeal to Steve Jobs.